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Blog

01 Nov

Recruit brand ambassadors to send customers away as fans

What’s more important – customers or employees? They are equally important because both customers and employees are critical to business success. Businesses that prioritise an integrated approach to customer and employee engagement and recognise that it starts at the very top are those that outperform...

04 Oct

What is an ‘innovation culture’ and why does it matter?

The best companies and leaders know that innovation doesn’t come from the top: it emerges from all levels of an organisation. To drive innovation across the enterprise, a culture of collaboration, trust and engagement is vital.   Culture: what is it and why is it important? Culture...